Our Julia Rast sits down with the "ambassador of audio" Tony Hereau from Nielsen to discuss strategies and the benefits of programmatic audio.

Discussion points

• Audio is a uniquely powerful way for brands to engage with consumers 
• New types of access and measurement that programmatic advertising affords in audio  
• The keys to an omnichannel strategy and driving outcomes with audio  
• The rise of smart speakers, and new forms of advertising  
• New ways of segmenting audiences using audio  
• Key challenges remaining for the digital audio space  

Featuring: Tony Hereau, VP, Cross Platform Insights, Nielsen 

Host: Julia Rast, Global Solutions & Innovations Manager at Xaxis.