What if the secret to scaling wasn’t hustle, but how you interact with your preferred AI ally?

AI isn’t just a passing trend; it’s your competitive edge. Whether it’s automating conversations, scaling content, or making data-driven decisions faster than ever, using AI the right way can mean the difference between burnout and breakthrough.

In this conversation, you’ll learn how to blend cutting-edge tech with wildly creative marketing to build a business that’s equal parts automation and authenticity. Learn how to grow your influence, speak to underrepresented audiences, and use AI to free up time, drive conversions, and stay miles ahead of the curve.

What You’ll Learn:
7:06 Teen homelessness and earning grit
10:11 The surprising way trauma shapes our relationship with money
31:39 Why marketing in Spanish is smart business
35:12 The mindset shift that will change how you invest in marketing
39:12 How to use AI in your comments and DMs to increase conversions by 25%

Today, Ginni welcomes Lauren Petrullo, founder of Mongoose Media, stand-up comic, and certified marketing genius. Lauren opens up about losing her father at 12, being kicked out at 18, and the hustle it took to survive. She used her well-earned grit to build a successful business and shows entrepreneurs how they can ethically, creatively, and effectively use marketing to make an impact.

You’ll hear how she uses AI to scale human connection, what she learned from Disney about storytelling, and why she believes marketing is “influence to spend where you didn’t plan to.” From multicultural ad strategy to radical ideas like giving out condoms as business cards, this episode will inspire you to get bold with your brand and fearless with your future.

Connect with Lauren Petrullo:
Mongoose Media: https://mongoosemedia.us/
Instagram: https://www.instagram.com/laurenepetrullo/
Podcast: https://perpetualtraffic.com/

Connect with Ginni:
Website: https://ginnisaraswati.com/
Instagram: https://www.instagram.com/theginnishow/
LinkedIn: https://www.linkedin.com/in/ginnisaraswati
Ginni Media: www.ginnimedia.com

Got a great show topic idea? A guest you’d love to see on the Ginni Show? Tell us about it: (844) 543-1772