Josh Tulloch, Founder/Curator of PLUGGED, transforms London's startup ecosystem by building authentic founder communities that provide emotional insurance and risk mitigation through deep personal connections rather than transactional networking. Starting from his own loneliness crisis during the 2022 energy crisis—working alone at home without heating while attending 2-3 boring networking events weekly for months—Josh created PLUGGED as a house party in February 2023 that gathered 40 founders around a fireside chat with Airbnb UK's former head of operations, followed by DJs and mixologists in his living room. His core philosophy centers on risk calculus transformation: founders surrounded by genuine friend networks can take bigger swings because failure becomes less existential when 50 people will help secure the next opportunity, contrasting sharply with isolated founders who make conservative decisions due to catastrophic downside scenarios. PLUGGED operates on "plug in/plug out" dichotomy—providing spaces for both intense work sessions and energetic social experiences—because authentic relationships require showing up as complete humans rather than just professional personas, with vulnerability-driven experiences like profile cards asking "what am I struggling with?" to establish genuine connection from day one. Josh applies his "no dickheads rule" regardless of unicorn status, using "charmingly unprofessional" communication to self-filter audiences who don't vibe with scrappy authenticity, while curating both people and experiences to help founders drop their shoulders upon entering the space. Having evolved from house parties to co-working partnerships with Wanda at Shoreditch Exchange, PLUGGED faces a crucial 100-day deadline to reach 100 members (currently at 36) to prove financial sustainability and unlock Wonder's multi-location expansion across London Fields and White City, positioning founder communities as the cultural reset needed to rival global tech powerhouses through relationship-first ecosystem building that prioritizes energy replenishment over traditional networking.