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The BEST Google Ads Campaign Structure in 2025
#GoogleAds #GoogleAdsStrategy #SearchCampaigns
This is the BEST Google Ads Campaign Structure in 2025!
Struggling with Google Ads bidding strategies? This complete Google search campaign structure guide answers the one question that changes EVERYTHING: Does Google understand your product or service?
Learn exactly when to use maximize conversions vs maximize clicks, how many keywords to add, which ad groups to create, and the bidding strategy framework that actually works based on YOUR specific scenario.
In this video, you'll discover:
✅ The 2-path decision tree for campaign structure
✅ When smart bidding beats keyword-based bidding
✅ Exact search volume thresholds (the 4,000 rule)
✅ How to analyze competitor presence
✅ TCPA vs TROAS optimization strategies
✅ Common mistakes that waste your ad spend
Whether you're running campaigns for local services, e-commerce, or lead generation, this framework will save you thousands in wasted ad spend and hours of trial and error.
VIDEO CHAPTERS:
00:00 - Introduction: The Complete Google Ads Search Campaign Setup Guide
00:39 - The ONE Question That Changes Everything
00:57 - Does Google Understand Your Product or Service?
01:30 - The 4,000 Monthly Search Volume Threshold
01:38 - Are There More Than 4 Competitors?
01:56 - Path 1: Maximize Conversions (Smart Bidding)
02:37 - Critical: Conversion Tracking Setup (Don't Use Page Views!)
03:05 - Why I Disagree with the 15-30 Conversion Rule
03:38 - Special Case: High Volume + Low Competitors (Local Services)
04:32 - Low Search Volume Scenario ( Less than 4,000/month)
05:09 - Path 2: Keyword-Based Bidding (Maximize Clicks)
05:23 - Search Partners & Display Network Settings
05:41 - Breaking Down ALL Bidding Strategies
06:15 - Smart Bidding vs Keyword-Based: The Two Buckets
07:48 - Ad Group Structure Based on Monthly Budget
08:28 - Exact Match vs Broad Match Strategy
10:08 - CRITICAL: Don't Optimize Before 30 Conversions!
11:06 - When Your TCPA is Too Restrictive
12:22 - Adjusting TROAS Targets for Better Spend
12:30 - Getting Leads But They're Unqualified? Do This
13:10 - Adding Values to Conversion Objectives
13:39 - Maximize Conv
View all episodes
By Artur MacLellan#GoogleAds #GoogleAdsStrategy #SearchCampaigns
This is the BEST Google Ads Campaign Structure in 2025!
Struggling with Google Ads bidding strategies? This complete Google search campaign structure guide answers the one question that changes EVERYTHING: Does Google understand your product or service?
Learn exactly when to use maximize conversions vs maximize clicks, how many keywords to add, which ad groups to create, and the bidding strategy framework that actually works based on YOUR specific scenario.
In this video, you'll discover:
✅ The 2-path decision tree for campaign structure
✅ When smart bidding beats keyword-based bidding
✅ Exact search volume thresholds (the 4,000 rule)
✅ How to analyze competitor presence
✅ TCPA vs TROAS optimization strategies
✅ Common mistakes that waste your ad spend
Whether you're running campaigns for local services, e-commerce, or lead generation, this framework will save you thousands in wasted ad spend and hours of trial and error.
VIDEO CHAPTERS:
00:00 - Introduction: The Complete Google Ads Search Campaign Setup Guide
00:39 - The ONE Question That Changes Everything
00:57 - Does Google Understand Your Product or Service?
01:30 - The 4,000 Monthly Search Volume Threshold
01:38 - Are There More Than 4 Competitors?
01:56 - Path 1: Maximize Conversions (Smart Bidding)
02:37 - Critical: Conversion Tracking Setup (Don't Use Page Views!)
03:05 - Why I Disagree with the 15-30 Conversion Rule
03:38 - Special Case: High Volume + Low Competitors (Local Services)
04:32 - Low Search Volume Scenario ( Less than 4,000/month)
05:09 - Path 2: Keyword-Based Bidding (Maximize Clicks)
05:23 - Search Partners & Display Network Settings
05:41 - Breaking Down ALL Bidding Strategies
06:15 - Smart Bidding vs Keyword-Based: The Two Buckets
07:48 - Ad Group Structure Based on Monthly Budget
08:28 - Exact Match vs Broad Match Strategy
10:08 - CRITICAL: Don't Optimize Before 30 Conversions!
11:06 - When Your TCPA is Too Restrictive
12:22 - Adjusting TROAS Targets for Better Spend
12:30 - Getting Leads But They're Unqualified? Do This
13:10 - Adding Values to Conversion Objectives
13:39 - Maximize Conv