The coronavirus pandemic has forced organizations to dramatically change the way events are organized and marketed. No longer are we rolling our travel cases across airport floors and congregating in hotel ballrooms. Now the events come into our home offices—if we can manage to break away from our other Zoom meetings.    

These changes posed a special challenge—and an opportunity—for Ben Hindman, the co-founder and CEO of Splashthat, a company that offers an event marketing platform that gives planners a cohesive, professional, and engaging experience from launch to wrap.    

On this edition of UpTech Report, Ben discusses how his company rapidly transitioned their product to meet the moment of 2020.