David Macro, Vice President of AMP Interior Construction, discusses their pre-manufactured solutions for the construction industry. Their goal is to shift the construction process by keeping materials in the factory and delivering a 90% finished product to the job site. This alternative form of construction can save up to 20% off the project timeline by simplifying the construction process and reducing labor and material costs. However, they face pushback from contractors due to the unfamiliarity of this new approach. David emphasizes the importance of understanding the needs and interests of owners, designers, and contractors in order to successfully bring a new product to market. The conversation covers the importance of storytelling in sales, the use of digital marketing to promote offerings, and the integration of augmented reality and AI in the manufacturing process. The conversation also emphasizes the importance of staying open-minded and proactive in adopting new technologies.

#constructionindustry #labor #material #savings #education #governmentcontracting #specialty #construction #trianglemodel #storytelling #targetmarket #marketingbudget #marketing #sales #digitalmarketing #augmentedreality #ai #efficiency

0:00 Intro to DIRTT/AMP

7:20 Education for Top-of-the-Funnel Prospects

11:04 Government Contracting Tips

14:04 How to Market a New Product

26:04 The Power of Storytelling

37:04 Are You Leveraging Digital?

42:04 Revolutionizing Manufacturing with Augmented Reality

To connect with David Macro from AMP Interior Construction, click HERE

To connect with Nate Wheeler click HERE

To watch the show click HERE

This episode is brought to you by weCreate.

The Best Marketing Agency for Manufacturers.