If you're just looking to sell an ebook or some piece of downloadable content, you often need to use PayPal. If you don't want to use PayPal, you need a merchant account. And then you also need a shopping cart, that's just so you can accept credit card. It gets to be a bit cumbersome. And if you're just starting out and if you just want to sell a cheapy or basic e-book, you don't want to spend a lot and incur a lot of costs especially if you're not sure if it's going to work out in the beginning. Here's a great alternative and did I mention it's FREE. Check out all the details.