In this episode Ron Friedman shares his book, The Best Place to Work, where he offers game-changing advice for working smarter and turning any organization into an extraordinary workplace.In his book, Friedman explains how to effectively diffuse a workplace argument, elevate your thinking, and reach smarter decisions. The goal of the book is to provide you with scientifically-proven techniques to help you promote smarter thinking, greater innovation, and stronger performance.This book is perfect for entrepreneurs or business executives who are looking to turn an average, low performing work atmosphere into an effective and extraordinary environment.About Ron Friedman:“I am a social psychologist and I specialize in human motivation. I have taught at the University of Rochester, Nazareth College, Hobart and William Smith, and I write for the Harvard Business Review, Fast Company and Forbes. I’ve also founded a company called ignite80 that helps smart leaders build extraordinary work places and the way we do that is via speaking, workshops and occasionally consulting. If you are wondering about the name of that company it’s because 80% of employees worldwide have been found to be disengaged at work so we look to correct that.One of the things I talk about in the book is that the book really happened by accident. I spent years in academics studying human motivation and teaching human psychology courses and my goal was to become a fulltime professor. Eventually I achieved that goal and I got a fulltime teaching job and when I got there I found myself itching for a new challenge. If you got in to academics for the reasons I did, it was to learn new things and as a professor you are covering the same material again and again.I wanted that new challenge so I decided to go off into the corporate world where I was hired to work as a pollster. When I got to the corporate world I noticed a lot of the things that I took for granted as a professor. But when I got to the corporate world I witnessed a real disconnect from everything from the way that companies hire and the ways that managers motivate to the design and layout of the modern office. I got to meet a lot of these business owners and a lot of entrepreneurs who are really interested in building great workplaces but just don’t have the tools for doing that.” – Ron FriedmanFor a detailed summary of The Best Place to Work according to Ron Friedman CLICK HERERelated Books:Leaders Open Doors by Bill TreasurerScrum – The Art of Doing Twice the Work in Half the Time by Jeff SutherlandThe Front-Line Leader by Chris Van GorderFor more advice, tips, and stories on entrepreneurship, join our community on Facebook and Twitter.Category Tags: workplace, corporate culture, human resources, work environment, company morale, empowering employees, leadership, management