Summary

In this episode, we’re joined by Mark Peacock, founder of PriceMaker and a leading expert in pricing strategy. Mark shares invaluable insights, practical tips, and proven techniques to help self storage operators optimize their pricing — not just to stay competitive, but to drive growth, increase occupancy, and maximize profitability.
Whether you’re just starting out or looking to refine your current pricing model, this conversation is packed with actionable advice on how to set the right rates for your self storage business and avoid common pricing pitfalls.

Key Takeaways

• How to roll out price increases

• Standing out without a race to the bottom: competing beyond price

• The pricing playbook: what to do (and what to avoid)

• Top pricing models for self storage success

• Smart pricing: tips and tactics to maximise revenue