February is the best time of the year for Sutherland Weston's Podcast & Content Production Coordinator, Ian Buck. But not because of the big game: he's tuning in for the ads! Every year, companies put out their best ads for the time slots where they know everyone will be watching. Some take big swings, some play it safe. Some reach the stars, and some fall on their face. On this episode of Sutherland Weston's The Briefcase, Ian and Ric take you through the good, the bad, and the ugly of the Super Bowl... ad breaks!

What You'll Learn

• Good ads look good: a bold visual style sets your advertisement apart from the rest!
• Good ads tell stories: don't just say 'buy my product'! Show what your product does, and why someone would need it.
• Good ads are clever: funny, witty, smart, or just wise to what you're selling, ads that know what they're doing are one step closer to success.

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