▶ Find Inspiration and develop your ideas with Frame Set:https://go.frameset.app/49xMCh7

▶ About This Episode:Director Spencer McDonald joins Dylan Hahn to break down his AllTrails campaign — a six-day, three-state adventure shot almost entirely on a probe lens. Spencer shares how he and DP Mika Altskan ditched the typical commercial approach and embraced spontaneity, real friends, real hikes, and the weirdly magical POV a probe lens reveals when you just take it outside. They get into treatment building, improvisation, sound design, lens experiments, and how a laid-back shoot can still result in razor-sharp creative decisions.

▶ Sources:

• Watch the AllTrails “Feels” Commercial

• https://vimeo.com/1088484712

• Connect with Spencer McDonald:

• https://spence.world/about

• https://www.instagram.com/spenceymac/?hl=en