In this episode, Adam Springer, founder and CEO of StartupSales.io share value proposition examples to show us how we can build and refine our own. StartupSales helps B2B companies triple or more of their sales output by creating predictable and repeatable processes. Insights he shares includes:

• Why businesses find it difficult to articulate their value proposition
• What needs to be done to address the gap
• How to avoid making assumptions about customers
• How to empathize with customers
• How to test your value proposition and validate 
• Why every company should ensure that new and existing clients are a fit with regards to the value proposition
• Value proposition template that can help businesses
• Elevator pitch formula to help condense your value proposition
• The problem of looking at value proposition examples
• How to craft your message (from your value proposition example and template)
• and much more