The Gold Standard of Outreach in Route Marketing: Face-to-Face and…….. Something Else

 Relationships are absolutely critical, and charm is just extra currency.  How you approach your prospects with the right strategies can make or break your month or year or YOUR JOB.. It’s no secret that we are in a new business climate in this decade. While face-to-face interaction is often considered the gold standard (and for good reason), there are a couple of other contenders in the outreach Olympics. Let's unpack two of the most common strategies: good old-fashioned in-person visits, and their more modern cousin—digital follow-up (emails, texts, and the occasional GIF-laden newsletter). Spoiler alert: neither is perfect, but one might just get you a free donut and a lifelong client.