The KAM Club Podcast

The Best Way to Follow Up With Clients (Without Being a Pest)


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Working with clients can be a tricky process. Especially when you’re trying to sell them on something. You need your client engaged and communicating, to move forward with ideas and projects. Yet sometimes, it feels like you’re constantly chasing them for the simplest of answers.

In an ideal world, everyone would get everything they needed in a single interaction. That’s not how it works. No matter what the scenario, there’s constant backwards and forwards between stakeholder. We need to follow up with clients for lots of reasons: to close a sale, to ask a question, to get a decision, to share information or reminders.

In this episode of The KAM Club podcast, we explore the best ways to follow up with your clients, without being annoying.

Links mentioned:

  • 45 Best Questions To Ask Your Client to Get to Know Them
  • Microsoft Outlook Flag/Follow Up feature
  • Gmail Nudges feature
  • Gmail Snooze feature
  • Video: 7 Reasons Why You Get Ghosted by Clients (and What to Do About It)
  • The KAM Club Episode 6: How to Write Emails Your Clients Will Actually Read
  • FollowUpThen
  • The KAM Club podcast is dedicated to helping busy key account managers get one step ahead. Listen for news, trends, tips, best practices and advice on how to have a successful career in key account management.


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    Show resources:

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    • The KAM Club. Learn more about the world's greatest community of key account managers from around the globe.
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      The KAM Club PodcastBy Warwick Brown