When it came time for Laura Roeder to select a name for her new company, she didn’t go about it the same way most people do. She thinks they do it backwards. The result is that she got a nice, brandable domain--Paperbell.com--for under $2,000. Hear how she went about it and the story behind her other business name, MeetEdgar.

 

Also: Domain Name Association rolls into i2Coalition, .UK expired domains, thoughts on the domain aftermarket and more.

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