In this episode we talk to Preston Lee, Founder of millo.co.

He shares the best ways to address 5 key challenges businesses face with their podcast sponsorships:

• How to position your business to get the attention of potential podcast sponsors
• How to offer value in exchange for podcast sponsorship
• How manage your growing list of relationships
• How to use cold email outreach to secure podcast sponsorships
• How to do outreach when you are getting started with a podcast