Protecting bees and other pollinating insects is part of good stewardship using crop protection products. The BeSure! campaign was launched to help farmers and applicators avoid harming these insects that are an integral part of successfully raising food. In this edition of the Soybean Pod, Dr. Frank Wong of Bayer Crop Protection, and Eric Ott of Valent USA talk about BeSure!. The initiative is a collaboration among several companies that are otherwise competitors in the field of crop protection but cooperate with each other in this effort.