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The Beverage Club with Rob Heyns
Welcome to a new episode of DrinksWorld, where we celebrate and connect entrepreneurs in the beverage industry in South Africa.
Rob Heyns is back for this episode. It is always fun to chat to Rob because his approach to business so different, he sees opportunities that no one else sees and then come up with really amazing concepts and products.
This is not a stock standard bottle store, this is about enticing customers to try different things. There is a big gifting element, so the packaging is important, making it look pretty, making the unboxing an experience, its the gift you buy for yourself. - Rob Heyns
Rob, together with Nzeka Biyela, launched the League of Beers way back in 2012 with the goal of getting South Africa drinking better beer. Fast forward many years and thousands of beers later, and they’ve joined forces yet again (along with a few mates) to take a delicious dive into the best spirits the country has to offer. Visit the new site at https://thebeverageclub.co.za/
Curation is a monstrous challenge, you are working passionate producers, when you are working with craft producers, it is about product first, it is not necessary about having the most predictable operational processes. It is like herding cats, but it is worth it, because you get really cool curations and mixes for the end consumer.
With their experience the team has become the go to Direct-to-consumer, Gifting and Curation consultants for local and international clients.
Links:
https://thebeverageclub.co.za/products/gin-mixed-box
https://www.yuppiechef.com/jimmy-public.htm?id=54482&name=Jimmy-Public-Classic-Gin-750ml
https://www.yuppiechef.com/mood.htm?id=51295&name=Mood-12-Mini-Gins-Collection-Box
https://www.ngf.co.za/products/ngf-gin-advent-24ml
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By Holger Meier
5
11 ratings
Welcome to a new episode of DrinksWorld, where we celebrate and connect entrepreneurs in the beverage industry in South Africa.
Rob Heyns is back for this episode. It is always fun to chat to Rob because his approach to business so different, he sees opportunities that no one else sees and then come up with really amazing concepts and products.
This is not a stock standard bottle store, this is about enticing customers to try different things. There is a big gifting element, so the packaging is important, making it look pretty, making the unboxing an experience, its the gift you buy for yourself. - Rob Heyns
Rob, together with Nzeka Biyela, launched the League of Beers way back in 2012 with the goal of getting South Africa drinking better beer. Fast forward many years and thousands of beers later, and they’ve joined forces yet again (along with a few mates) to take a delicious dive into the best spirits the country has to offer. Visit the new site at https://thebeverageclub.co.za/
Curation is a monstrous challenge, you are working passionate producers, when you are working with craft producers, it is about product first, it is not necessary about having the most predictable operational processes. It is like herding cats, but it is worth it, because you get really cool curations and mixes for the end consumer.
With their experience the team has become the go to Direct-to-consumer, Gifting and Curation consultants for local and international clients.
Links:
https://thebeverageclub.co.za/products/gin-mixed-box
https://www.yuppiechef.com/jimmy-public.htm?id=54482&name=Jimmy-Public-Classic-Gin-750ml
https://www.yuppiechef.com/mood.htm?id=51295&name=Mood-12-Mini-Gins-Collection-Box
https://www.ngf.co.za/products/ngf-gin-advent-24ml