Welcome to the Beyond Business Podcast, where we delve into the fascinating world of entrepreneurship and explore the secrets to building a thriving business while maintaining a fulfilling and balanced life. Hosted by Katherine Martin-Fisher, this podcast brings together successful entrepreneurs who share their personal journeys, challenges, and invaluable insights on achieving success in both business and life.

Each episode features in-depth conversations with inspiring entrepreneurs from various industries, offering a unique blend of practical advice, personal anecdotes, and actionable strategies for growth. Discover the tactics and mindset shifts that have enabled these business leaders to create companies worth having while balancing the life they truly enjoy.

Katherine Martin-Fisher hosts a podcast called "The Beyond Business Podcast," where she interviews entrepreneurs about their journeys and insights on building successful businesses while maintaining a balanced life. The podcast explores the challenges and strategies of entrepreneurship, offering practical advice and inspiring stories from various industries. 

Join Katherine Martín-Fisher as she chats with Richard Blank about his journey from Philadelphia to Costa Rica and the role of cultural language in business. Richard highlights common customer communication pitfalls, offers persuasion insights, and reflects on mentors and techniques that shaped his career. Explore international business expansion challenges, the value of a strong local team, and building ideal relationships. Richard shares advice for his younger self, lessons from mistakes, and his cultural favorites and inspirations. The episode wraps up with thoughts on authentic conversations and how to connect with Richard.

(0:00) Introduction by Katherine Martín-Fisher and Guest Richard Blank

(1:23) Richard's Journey from Philadelphia to Costa Rica and Embracing Cultural Language

(6:29) Biggest Mistakes in Customer Communication and Keys to Persuasion

(15:19) Richard's Mentors and Communication Techniques

(18:53) Challenges and Rewards of International Business Expansion

(21:29) Building a Strong Local Team and Ideal Business Relationships

(24:18) Reflecting on Advice to Younger Self and Learning from Mistakes

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