In The Bezos Blueprint, business communication expert Carmine Gallo explains how to improve your communication by internalizing the principles that Amazon founder Jeff Bezos uses in his writing and speaking. Gallo says that if you follow Bezos’s communication "blueprint," you’ll set yourself apart from your competition, pitch your ideas more effectively, and inspire others to follow your lead.

Gallo analyzes decades’ worth of Bezos’s shareholder letters, speeches, emails, and other communications to derive a set of principles that anyone can use to become a more effective communicator. These principles include surprising insights such as why you should start a project with a press release and why Bezos banned Powerpoint in favor of storytelling. In our guide, we’ll explain each principle and show you how to implement it in your own writing and speaking. Along the way, we’ll expand on these principles by comparing them to advice from other business and communication experts.