Steve Anderson's The Bezos Letters is a USA Today and Wall Street Journal Best-Selling book, but it wasn't the book he set out to write.

While working on a book about risk and growth, Steve discovered the unique idea of how Amazon was able to grow into one of the world's most successful companies. He shifted directions and partnered with his wife, Karen Anderson, to move from a self-described 'boring' book to a best seller.

Any author can learn from Steve and Karen how to uncover a big idea and shift directions to create a better book.