The Big Apple by PRSA New York

We end season one of The Big Apple by PRSA NY by welcoming the iconic Richard Edelman to the show. As the CEO of Edelman, the world’s largest PR firm, Richard has redefined what it means to build trust, engage audiences, and drive social impact through strategic communications. You don’t want to miss the season finale!

PR WEEK’s Steve Barrett joins host Sandra Fathi to discuss the latest industry trends, actionable advice on navigating the fast-paced NYC PR landscape, and what it takes to stand out in today’s competitive media environment. Whether you’re a seasoned pro or just starting in the field, this episode will provide the insider knowledge and inspiration you need to elevate your PR game.

This week’ episode explores how to handle PR for some of the most iconic companies in the arts including Lincoln Center and The Metropolitan Opera. Rebecca Kim joins Sandra Fathi to explore what goes into creating powerful PR strategies for iconic theater and music institutions. Discover the behind-the-scenes stories, challenges, and creative tactics that drive the success of these renowned cultural powerhouses.

Correction: Rebecca Kim is a graduate of Boston College, not Rhode Island University and Syracuse University, as stated in the introduction.

Emmy Award-winning journalist, Phillip Klint, joins Sandra Fathi this week to discuss the importance of local journalism. As anchor and producer for NY1 news, Phillip discusses what PR professionals should know about the local NYC media landscape, as well as strategies that should be considered when pitching NYC’s most notable reporters.

Who better to join this week’s episode than current NYC chapter president Matt Rizzetta? Matt and Sandra discuss the benefits of joining PRSA and tease the upcoming Big Apple Awards. If you’re a current PR professional living in the empire state, you don’t want to miss this week’s conversation!

Ever dream of heading the PR of an iconic landmark such as the Metropolitan Museum of Art? For this week’s episode, that dream is a reality. Ken Waite has led the PR strategy for many legendary establishments in the Big Apple, and he discusses how to highlight special exhibits, navigate media and relations, and more with host Sandra Fathi.

Whether you're looking to secure coverage on major TV networks or land a spot on local radio stations, understanding what resonates with producers is key. Thankfully, this week’s episode welcomes iconic journalist Gregg Greenberg to cover the essential elements of a winning broadcast pitch, how to make your message stand out in a fast-paced media market, and tips for navigating New York's competitive PR landscape.

PR legend and founder of Source for Sources sits with host Sandra Fathi to talk about founding SOS and how having a neurodiverse brain is a gift…especially in public relations.

This week’s episode welcomes Shelley Spector, the visionary founder of the Museum of Public Relations. Tune in as Shelley offers a rare glimpse into the evolution of public relations and the untold stories that shaped the industry, and discover how the museum curates the legacy of PR pioneers.

The first podcast episode of The Big Apple by PRSA New York discusses the tireless PR efforts of rebuilding a city after a crisis. Cristyne Nicholas led the charge as CEO of NYC & Company, rebuilding New York’s tourism industry after the tragic events of September 11th. Our host, Sandra Fathi, will dive into the PR strategy that brought NYC back to life after that fateful day and how it remained resilient during the COVID-19 pandemic.