Launching a brand-new trade show in the middle of a pandemic is not a task for average show organizers. But then The Big Gear Show never set out to be average. In this rebroadcast of Virtual Lunch, go behind the scenes to discover how the team:

• Created an “experiential wonderland” in a non-traditional venue
• Designed a more affordable trade show option for both exhibitors and attendees
• Made a lasting impression in their industry
• Gained valuable lessons for next year and beyond