The "Big Idea" And Your "Unique Mechanism" - Two Key Parts Of A Successful Marketing Funnel! Whatever it is you are selling begins with an idea... And ultimately you are selling an idea to your prospects, whether it is the idea of subscribing for your free give-away... Or purchasing your products/services. The niche market examples video I mention is here: https://www.youtube.com/watch?v=Z0rX-yFLLkw For more about marketing funnels, go here: https://www.youtube.com/watch?v=QV-lq5Popvo&list=PL0sOKzn__yK35RrpdiI-5NMQ7gury5W9W