All of us have sat through Sunday School lessons and sermons where we were just inundated with content, content, content—our notebooks are full of notes—but if you asked me, “What I remember from all that?” or “What will I do with all of that?” There is too much information—like the shot of a shotgun fired from a mile—that it never really makes an impact. However, a rifle shot from a mile away? That can be deadly. Why? Because it is focused. It is the power of the Big Idea.