The people who told you the only thing that mattered was location, location, location were lying, lying, lying. If you want to survive in the real estate business you must know the secrets of proper pricing. There is a simple solution to listings that don’t sell – price.

Agents will learn to obtain and communicate statistics, do absorption rates, and explain the Market Analysis so that any Seller can make the best decision in this important facet of their sale. Agents will learn to separate the marketing presentation from the pricing presentation for optimal effect.