The third “O” of four solo home business pitfalls is about OVERCOMPLICATING. When we start our own businesses, we often look to models we are familiar with to design our operations. For many of us, those models come from the corporate world. Even if we think we are “stepping down” in the design of the business, we can make things far more complicated than they need to be. Trish will share her own experiences with this pitfall and offer recommendations for keeping things simple and effective.