On this episode of Passion Vista Podcast w/ Dr. Monica Riley, we will explore "The Big O Factor- How Olfactory Cues Impact Memory"

Of all the senses, scent is most closely linked to memory. Studies have shown that people can remember a scent with 65% accuracy after one year -- while visual memory drops to 50% after only a few months. Have you ever come across a whiff of something that instantly takes you back to an old memory? Whether it reminds you of your mother's cinnamon apples or a childhood trip to the beach, a distinctive scent sinks into your brain and stays there - ⚘