On this week’s The Big Picture, Brian Vieaux, President of MISMO, joins the show to unpack the role of data standards in shaping the future of mortgage, and why they matter more than most people realize. With more than 30 years of experience across lending, fintech, and channel development, Brian brings a unique perspective on how infrastructure, not just innovation, will define the next era of housing finance.

We dig into the evolving conversation around trigger leads, market volatility driven by global events, and the broader forces impacting rates and capital markets. The conversation then turns to MISMO: what it is, how it’s funded, and why its work around data standardization, compliance datasets, and AI enablement is critical to driving efficiency across the industry. From practical applications to long-term adoption challenges, Brian offers a thoughtful look at how alignment, transparency, and shared standards can ultimately benefit both lenders and consumers.