The Big Picture

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Have a business idea but don't know where to start?

In this episode of The Big Picture, I break down three simple frameworks that can help you turn an idea into a business. We use a simple beach coffee cart example to look at:

☕ Business Model - What problem are you solving, who are you solving it for, what are you offering, and how will the business make money?

👣 Customer Journey - How does someone discover your business, decide to buy, experience your service, and eventually become a regular customer?

📣 Marketing Strategy - How can you use the 5Ps: Product, Price, Place, Promotion and People to reach the right customers and give them a reason to choose you?

The goal isn't to give you a perfect formula for starting a business. These frameworks are simply tools to help you ask better questions and see the bigger picture. If you're a business owner, thinking about starting a business, or simply interested in how businesses are built, I hope you find this conversation useful.

If you enjoyed the video, like, comment and subscribe to The Big Picture. I'd also love to hear what you think and what topics you'd like me to explore next.

#TheBigPicture #Business #Entrepreneurship #BusinessModel #CustomerJourney #MarketingStrategy #5Ps

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I spent a year studying leadership because I thought I needed to become a different person.

More confident. More charismatic. Better at speaking. Better at handling difficult conversations.

But somewhere along the way, I realised I might have been asking the wrong question.

Instead of asking, “What do I need to become?”, I started asking, “What do I already have?”

This video is about what I discovered through my MBA leadership journey, strengths, self-awareness, purpose, practice, and the uncomfortable process of seeing yourself through other people's eyes.

Maybe becoming a better leader isn't about becoming someone else.

Maybe it's about understanding who you already are and choosing to use your strengths more intentionally.

This is part of my journey through my MBA, leadership, business, and personal growth.

What is one strength you already have that you could use more intentionally this week?

#Leadership #MBAJourney #PersonalGrowth #SelfAwareness #LeadershipJourney #TheBigPicture

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We’re often quick to decide what kind of person someone is.

Rude. Lazy. Selfish. Arrogant. Difficult.

But what if we’re judging someone from the outside without knowing the story happening on the inside?

In this video, I explore why our first impressions can be misleading, why we give ourselves more context than we give other people, and how easily we can mistake a small piece of information for the whole story.

The same idea applies beyond people to social media, news, work, and the way we understand the world around us.

Because sometimes, we don’t need a completely different answer.

We just need a little more of the story.

This is The Big Picture.

#TheBigPicture #Perspective #HumanBehaviour #Psychology #CriticalThinking