"What's it about?"
No sooner do I answer them than I lose a potential reader. Is there a better way to answer this seemingly-innocent question?
Of course there is. But involves saying much, much less. 

I refer to this video. Go and watch it. It's amazing.
https://www.youtube.com/watch?v=Xlg8zdSVjgg&t=922s

For my book:
https://www.amazon.com/Mathers-Odds-Chris-Schallert/dp/1640856560

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