It’s a very curious story. Lay’s marketing director Agnes Kitololo said recently that the brand had listened to its customers, “so we wanted to give them another chance to indulge in this exceptional flavour experience that only Lay’s Salt and Vinegar seems to give them”. That begs the question: “So why were they discontinued, then, if they are so popular and so exceptional?” For the full story, and the latest on what’s going on with the iconic HP Sauce, listen here. ECR Consumerwatch