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The Big Shift in TV and how marketers can benefit from this - Elias interviews Tony Marlow, CMO at LG Ads
** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **
There are a couple of big shifts going on in TV, and they are very interesting for marketers. Tony Marlow, CMO at LG Advertising Solutions explains more in this episode.
Topics we discuss:
- 2 Major shifts in TV: 1: Cable TV (CTV) & subscription-based content / 2: Free content supported by ads
LinkedIn Tony: https://www.linkedin.com/in/tonymarlow/
Website LG Ads: https://lgads.tv/
** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **
The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at [email protected]
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By Marketing Guys
4.6
77 ratings
** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **
There are a couple of big shifts going on in TV, and they are very interesting for marketers. Tony Marlow, CMO at LG Advertising Solutions explains more in this episode.
Topics we discuss:
- 2 Major shifts in TV: 1: Cable TV (CTV) & subscription-based content / 2: Free content supported by ads
LinkedIn Tony: https://www.linkedin.com/in/tonymarlow/
Website LG Ads: https://lgads.tv/
** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **
The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at [email protected]