<p>I got together with<em> Mundo NFL </em>presenter Martin del Palacio and digital marketing director James Hamlin to explore the cultural impact of America's biggest sporting event and global growth of the NFL. </p>

I got together with Mundo NFL presenter Martin del Palacio and digital marketing director James Hamlin to explore the cultural impact of America's biggest sporting event and global growth of the NFL.

The Big Super Bowl LIX review: From Kendrick Lamar to Nike to the NFL's unstoppable rise

I'm Amar, SVP for Content &amp; Comms at sports marketing agency MKTG and Professor in Football Content &amp; Marketing at the Football Business Academy. 

Join me and a series of special guests as I explore some of the trends around sports marketing, content and culture.

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Marketing

I'm Amar, SVP for Content & Comms at sports marketing agency MKTG and Professor in Football Content & Marketing at the Football Business Academy. Join me and a series of special guests as I explore some of the trends around sports marketing, content and culture.

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The Big Super Bowl LIX review: From Kendrick Lamar to Nike to the NFL's unstoppable rise

The Big Super Bowl LIX review: From Kendrick Lamar to Nike to the NFL's unstoppable rise