In this episode, Ryan and Richard discuss various predictions and trends for 2026, focusing on the evolution of marketing, the continued rise of social media shopping and the impact of AI on search engines and influencer marketing. They also delve into the significance of major sporting events like the Super Bowl and the World Cup, and how these will shape advertising strategies. Additionally, they explore the potential of synthetic influencers and the cultural impact of the highly anticipated release of Grand Theft Auto 6.