Episode 114 - The Big Three Things You Need to Sell More Books

In this episode Chris lays the foundation for the "less is more" marketing system. This week, Chris shows you the first part of that SMART marketing equation: The Big Three + platform-specific promotions by defining the three goals and three platforms you need to establish. Show Notes & Links: - "Less is more marketing" requires more attention to detail, laser-focused strategy, and requires you to let go of FOMO and the splatter method of marketing. -You need The Big Three Platforms: 1. A professional website - what does a professional website look like? 2. An interactive email strategy-the ultimate email resource 3. A primary social media channel for engagement-the urge to engage on every social media channel is your biggest waste of time Each of those three must have strategies to meet the Big Three Goals: 1. Discovery - find new readers. 2. Sales - lead readers to opportunities to buy your books. 3. Develop loyalty - strategies to turn your readers into raving word-of-mouth marketers. Links: click 'em, they're live: - Link to last week's podcast that describes author platform levels -Link to podcast with Tammi Labreceque on email marketing -Link to Joanna Penn's tutorial on how to set up a website -Link to get my latest book, The Author's Guide To Sell More Books With Less Marketing