In this video, I discuss the biggest business opportunity in history, which is targeting older adults. The world's population is older than ever, especially in western countries. I debunk the misconception that marketing should only focus on the 18 to 35 age group and provide examples of successful businesses that cater to older adults. I highlight the importance of treating older people as vibrant individuals who want to stay active and engage in various activities. No action is requested from the viewers, but the video provides valuable insights for entrepreneurs and marketers.

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00:00 Introduction

02:36 Cool Examples

04:48 The Real Opportunity

10:34 Creating Content for Older Adults