With leadership experience in both consulting and technology, in addition to his stint as a Pfizer executive, Frederik Bay’s outlook is Contextual Intelligence personified; he is both a witness to and a driver of the digital transformation of commercial operations in life sciences, a shift now drastically accelerated by recent market changes. In this episode, Frederik explains the importance of “taking a holistic view of the customer journey,” especially as that view is enhanced by Artificial Intelligence — explaining why digital-first marketing cannot match the impact of combining human-centered approaches with advanced technology. As a bonus, learn the surprising influence of his high school French teacher.