Influencers

The Biggest Challenges Facing Marketers: The New CMO Survey


Listen Later

Ever since the mass adoption of all things digital, the job of a Chief Marketing Officer has become increasingly complex, changeable, and challenging.

In 2008, Professor Christine Moorman at the Fuqua School of Business, launched "The CMO Survey" to quantify these challenges and understand how CMOs around the world were feeling about them.

To discover the good news from the latest CMO Survey, join Christine and Ivan Pollard, leader of the Marketing and Communications Center at The Conference Board, as they discuss the new results and what lies ahead for marketers.

...more
View all episodesView all episodes
Download on the App Store

InfluencersBy The Conference Board

  • 5
  • 5
  • 5
  • 5
  • 5

5

2 ratings


More shows like Influencers

View all
The Mindset Mentor by Rob Dial

The Mindset Mentor

13,601 Listeners