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👇 Take the Trade Traction Score Assessment and discover what to focus on next in your business: https://tradetraction.scoreapp.com
A customer tells you you're too expensive and you flinch. You knock a few hundred off, maybe throw in something free, and drive home wondering why there's nothing left at the end of the month. Dennis says that reaction is based on a lie, and the day he stopped believing it was the day his profits changed for good.
In this episode, Dennis walks through the one man truck exercise, a pricing breakdown every contractor should sit down and do before they quote another job. He covers everything that goes into the real number, from material shrinkage to customer satisfaction budgets to paying yourself what you're actually worth. Then he gets into what to do when the customer pushes back, and why "too expensive" and "I can't afford it" require completely different responses.
Topics discussed:
00:00 - The day he stopped arguing about price
00:43 - The one man truck exercise explained
01:08 - Material shrinkage and the costs nobody tracks
02:32 - Why you need an office person and an apprentice from day one
05:00 - Word of mouth is nice but it's not dependable
05:50 - Your customers are investors in your company
07:01 - Charge for what you want, not what you have
08:45 - Profit isn't what's left, it's what you charge for
11:06 - Build hours, efficiency, and how flat rate actually works
13:37 - When "too expensive" is a lie and what to say instead
This episode was produced by Podcast Boutique
The Podcast that helps plumbing and heating service contractors stop working for free and actually turn a profit.Â
Connect with Dennis:
Linkedin: linkedin.com/in/dennis-hamon/?skipRedirect=true
Instagram: https://www.instagram.com/dennistheapprentice/
Facebook: https://www.facebook.com/profile.php?id=100064205912242
Tiktok:https://www.tiktok.com/@dennistheapprentice
Thank you once again for your support and don't forget to like, subscribe, and share this podcast with your peers! Stay tuned for more exciting content coming your way every week.
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By Dennis The ApprenticeSend us Fan Mail
👇 Take the Trade Traction Score Assessment and discover what to focus on next in your business: https://tradetraction.scoreapp.com
A customer tells you you're too expensive and you flinch. You knock a few hundred off, maybe throw in something free, and drive home wondering why there's nothing left at the end of the month. Dennis says that reaction is based on a lie, and the day he stopped believing it was the day his profits changed for good.
In this episode, Dennis walks through the one man truck exercise, a pricing breakdown every contractor should sit down and do before they quote another job. He covers everything that goes into the real number, from material shrinkage to customer satisfaction budgets to paying yourself what you're actually worth. Then he gets into what to do when the customer pushes back, and why "too expensive" and "I can't afford it" require completely different responses.
Topics discussed:
00:00 - The day he stopped arguing about price
00:43 - The one man truck exercise explained
01:08 - Material shrinkage and the costs nobody tracks
02:32 - Why you need an office person and an apprentice from day one
05:00 - Word of mouth is nice but it's not dependable
05:50 - Your customers are investors in your company
07:01 - Charge for what you want, not what you have
08:45 - Profit isn't what's left, it's what you charge for
11:06 - Build hours, efficiency, and how flat rate actually works
13:37 - When "too expensive" is a lie and what to say instead
This episode was produced by Podcast Boutique
The Podcast that helps plumbing and heating service contractors stop working for free and actually turn a profit.Â
Connect with Dennis:
Linkedin: linkedin.com/in/dennis-hamon/?skipRedirect=true
Instagram: https://www.instagram.com/dennistheapprentice/
Facebook: https://www.facebook.com/profile.php?id=100064205912242
Tiktok:https://www.tiktok.com/@dennistheapprentice
Thank you once again for your support and don't forget to like, subscribe, and share this podcast with your peers! Stay tuned for more exciting content coming your way every week.