In this episode of the Cold Calling Podcast, Collin speaks to a prospect who thinks podcasting is not a good fit for them as they are still busy working on another business. Collin shares that the prospect may have a commonly held misconception that podcasting is just another content marketing activity. Collin learns that the prospect may pursue the idea of podcasting further after 2 months, so he sends him a connection request on LinkedIn to keep communication lines open.

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