Most high earners save for college the wrong way — putting their kids first and their own financial future second.

In this episode, Gideon Drucker and Jordan Haines break down how to think about education planning the right way, why 529 plans are one of the most flexible and underused wealth-building tools available, and how one decision made today can benefit your family for generations.

They cover:

• Why retirement savings should always come before college funding
• How 529 plans actually work — and why they're far more flexible than most people think
• The worst-case 529 scenario (and why it's not that bad)
• How to use college savings accounts for legacy and estate planning
• The right way to teach your kids the value of hard work — without relying on student loans
• How and when to give money to your kids while you're still alive to see the impact

Whether you're just starting a family or already deep in the planning phase, this episode will change how you think about college savings, generational wealth, and what it actually means to set your family up for the long term.

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