And as a political candidate, you will want influence over what people see, hear and read about you online. To do that, you need to create a personal brand for yourself. In this episode, we discuss a few online campaigning mistakes that we see all too often.

• Mistake Number 1 : Limiting your online campaigning to Facebook
• Mistake Number 2: Slate websites
• Mistake Number 3: Waiting until after a primary to start online outreach

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