In today’s era of all things digital, how is it possible that we're experiencing a rebirth of the old school billboard?

The answer lies in how billboards and the ecosystem of "out of home" media are being digitized through innovative strategies to capture our attention again.

In this episode, Ben Billups talks about how his company, Billups Worldwide, is reinventing out of home media using behavioral sciences, predictive data, and the digitization of physical media placement.