Episode 7 - The BirdseyePost Podcast: Direct Mail for B2B Marketing

This episode of the BirdseyePost Podcast is a deep dive into one of the most critical challenges in B2B marketing today: nurturing leads through long sales cycles and turning them into high-value customers.If you're tired of watching great leads go cold, struggling to align with sales, or wondering how to scale personalized outreach without losing authenticity, this episode is for you. From dynamic content delivery to predictive analytics and lead scoring, BirdseyePost helps B2B marketers execute smarter campaigns that engage decision-makers, build trust, and convert more consistently.

You'll learn how to:

• Nurture B2B leads with personalized content that adapts to their stage and behavior

• Use BirdseyePost’s lead scoring to surface sales-ready prospects automatically

• Bridge the gap between marketing and sales with context-rich lead handoffs

• Automate multi-stage, long-term campaigns without sacrificing relevance

• Drive faster deal cycles by equipping sales teams with high-intent, well-informed leads

• Re-engage cold leads with targeted sequences based on inactivity

• Align marketing and sales efforts to maximize ROI and customer lifetime value

Common Questions Answered in This Episode:

• How do I nurture B2B leads through long, complex sales cycles?

• What’s the best way to deliver personalized marketing at scale?

• How does BirdseyePost help identify when a lead is sales-ready?

• How can I use automation to re-engage cold or inactive leads?

• What types of content should I send at each stage of the B2B funnel?

• How do I align marketing and sales for a smoother handoff and higher conversions?

• Can BirdseyePost improve deal velocity and shorten our sales cycles?

• How do I measure intent and engagement across multiple channels?

• How does BirdseyePost use predictive analytics to prioritize high-converting leads?

This episode is a must-listen for demand generation marketers, B2B revenue leaders, and marketing ops professionals who want to improve funnel performance, streamline lead handoff, and hit their sales targets with greater precision.

📬 Get started with smarter direct mail today:⁠⁠ https://birdseyepost.com/⁠⁠

💡 Learn more about how BirdseyePost can help your B2B Sales: https://birdseyepost.com/b2b  

Transcript:

Hey everyone, and welcome back to the BirdseyePost podcast! I'm Sammy, and with me as always is the brilliant Charlie.  

Thanks, Sammy! It's great to be back. And yeah, for those of you tuning in, this is the BirdseyePost podcast, where we unpack all things B2B marketing to help you, you know, really sharpen your game.  

Absolutely, Charlie. And today, we're diving deep into something that's, uh, super crucial for every B2B marketer out there: how you can actually leverage BirdseyePost to not just meet, but really, like, exceed your lead nurturing goals, drive those conversions that, you know, we all crave, and ultimately, hit those ambitious sales targets. It's, it's a big topic.  

Yeah, it really is. And I think, uh, what we want to do today is make this, you know, a really practical discussion. We're gonna break down how BirdseyePost helps with these core marketing objectives and how they can help your sales thrive!

Right, just the, the core functionality and how it applies directly to *your* challenges. Because, you know, B2B sales cycles, they can be long, they can be complex, and, nurturing those leads effectively, it's just, it's paramount. And getting them across the finish line into a sale? That’s where the magic really happens, and BirdseyePost is designed to, like, totally streamline that. So yeah, super excited to dig into this with you, Charlie.

So, Sammy, picking up on that, you know, B2B sales cycles being long and complex, I mean, that's, like, the understatement of the year sometimes, isn't it? It's not just a click-and-buy situation.  

Episode 6 – The BirdseyePost Podcast: Direct mail for CBD + THC Brands

Transform your CBD and THC marketing with compliant, high-quality lead generation. This episode of the BirdseyePost Podcast discusses the complexities of capturing opt-in leads in the tightly regulated cannabis space and reveal how SnapCapture™ makes it effortless. You’ll learn how to navigate federal, state, and local rules, verify age, record explicit consent, and seamlessly feed leads into your existing CRM or email platform. Whether you’re a dispensary owner or a brand manager, tune in for actionable insights on building customer trust, avoiding legal challenges, and driving revenue with data-driven direct mail.

In this episode you’ll discover:

• Why compliant opt-in leads are non-negotiable for CBD & THC companies

• How SnapCapture™ streamlines age verification and is a compliant lead generation method

• How SnapCapture™ integrates with Shopify, Klaviyo, and other marketing technologies

• Best practices for segmenting and activating your compliant lead database

• Real-world ROI benefits of marketing to a verified, engaged audience
Common questions answered:

• What makes lead generation in the CBD/THC industry so challenging?

• How does SnapCapture™ ensure every lead is age-verified and fully compliant?

• Can I keep using my existing CRM and email platforms with SnapCapture™?

• How do I turn compliant leads into measurable revenue growth?

• What does a seamless audit trail look like for regulators?

Don’t miss this deep dive into compliant growth strategies for CBD and THC brands, explore more and level up your lead gen game. If you found this episode helpful, subscribe so you never miss an insider tip, and share it with fellow cannabis marketers. 

📬 Get started with smarter direct mail today:⁠⁠ https://birdseyepost.com/⁠⁠

💡 Learn more about how BirdseyePost can help your brand: https://birdseyepost.com/thc-cbd

Transcript: 

Welcome back to the BirdseyePost podcast! I'm Sammy, and with me as always is my co-host, Charlie.  

Hey everyone, glad to be here! Sammy, I'm really looking forward to diving into today's topic because, uh, it's something that so many businesses in the CBD and THC space struggle with.  

Absolutely, Charlie. You know, it's a unique landscape out there for CBD and THC companies, especially when it comes to something as fundamental as lead generation. It's not just about getting leads; it's about getting the *right* kind of leads, compliantly. And, uh, that's where things can get really tricky, really fast.  

Yeah, it's, it's a minefield sometimes, isn't it? But that's exactly what we're here to talk about today. We're gonna unpack how BirdseyePost, specifically through our incredibly powerful feature, SnapCapture, can really transform how CBD and THC businesses not only obtain compliant opt-in leads, but also how they, you know, actually grow their revenue while doing it. It's a game changer, honestly.

For sure. So, get ready as we, uh, unravel the complexities and introduce you to a truly effective solution for compliant growth in this really, really evolving industry.  

So, Sammy, let's, uh, let's just jump right into it. The compliance conundrum. I mean, it's a real thing in this space, isn't it? Like, for CBD and THC companies, just getting leads, it's not like your average business.

Episode 5 - The BirdseyePost Podcast: Direct Mail for Non-Profits

Reignite your donor base by turning past supporters into dedicated advocates. This episode of the BirdseyePost podcast dives into the art and science of re-engaging lapsed donors for non-profits and charities. You’ll learn how to leverage data-driven insights, smart segmentation, and personalized outreach to transform inactive givers into committed advocates all while safeguarding donor privacy and maximizing your ROI.

Topics we cover:

• Identifying and profiling lapsed donors using your existing CRM data

• Uncovering the reasons behind donor inactivity and tailoring your appeals

• Segmenting by giving history, interests, and engagement to craft relevant messages

• Ensuring data security, consent compliance, and ethical use of donor information

• Automating outreach workflows to save time and boost efficiency

• Measuring impact with real-time tracking and point-of-sale integration

Common questions answered

• What makes re-engagement more cost-effective than acquiring new donors?

• How do you integrate BirdseyePost with existing donor management systems?

• What privacy safeguards protect donor data during re-engagement campaigns?

• How can non-profits personalize appeals to resonate with each donor segment?

• What metrics should you track to prove the ROI of your re-engagement efforts?

Ready to rebuild lasting relationships with your past supporters? Start today and see how our platform can help you reconnect, reengage, and reignite your mission.

📬 Get started with smarter direct mail today:⁠⁠ https://birdseyepost.com/⁠⁠

💡 Learn more about how BirdseyePost can help your NonProfit: https://birdseyepost.com/nonprofits-charities  

Transcript: 

Hey everyone, and welcome back to the BirdseyePost podcast! I'm Sammy, and as always, I'm joined by my fantastic co-host, Charlie.  

Thanks, Sammy! It's great to be back here with all of you. Uh, you know, we're really excited about today's topic because it's something that, um, a lot of non-profits and charities really grapple with.  

Absolutely, Charlie. Today, we're diving deep into a truly critical area for, like, any organization that relies on donor support: how non-profits and charities can effectively re-engage with their lapsed donors. You know, people who've given in the past but, uh, haven't contributed in a while.  

Yeah, it's such an important point, Sammy. Boosting your support base isn't just about finding new donors, is it? It's often about, like, reconnecting with those who already know and, uh, maybe even love your cause. So, we're going to explore how BirdseyePost can really help unlock that potential for you all.

 Yeah, exactly, Charlie. I mean, it's funny, a lot of non-profits, they pour so much energy, time, and, like, precious resources into finding new donors, right? Which, uh, absolutely, that's vital. But sometimes, you know, they sort of overlook this incredible asset they already have: their past supporters.  

It's so true, Sammy. And, like, you can see why, too, right? Reaching out to someone who hasn't donated in a year or two or even longer, it can feel like a really daunting task. You know, you might be thinking, "Do they even remember us?" or "Why did they stop giving in the first place?" It's a, it's a bit of a mystery sometimes.  

Totally. And, uh, you know, a lot of organizations just don't have the internal capacity, like, the staff or the technology, to effectively track and, uh, more importantly, understand why donors became inactive. It's not just about, like, sending a generic "we miss you" email, is it? That just often falls flat.

Episode 4 - The BirdseyePost Podcast: Special Direct Mail Announcement!

Welcome to the special episode of this podcast where we share a major announcement for first-time users of BirdseyePost. Whether you're a small business owner, marketplace seller, artist, or nonprofit marketer, this episode breaks down how to take full advantage of this no-strings-attached special offer and how to use postcards to make meaningful, memorable connections with your audience.

You'll learn:

• How to claim your special direct mail deal in just a few clicks • What personalization options are available (photos, templates, messages)

• Why physical mail stands out more than email in today’s digital noise

• How to use postcards for small business marketing, thank-you notes, holiday campaigns, or just spreading joy

• Why BirdseyePost is the easiest way to create, customize, and send beautiful mail that gets noticed

Common Questions Answered in This Episode:

• How do I get my special deal from BirdseyePost?

• Is there a catch or hidden fee with this promotion?

• Can I upload my own designs and messages to each postcard?

• What types of businesses or campaigns benefit most from direct mail?

• Why is physical mail more effective than email for engagement?

• What makes BirdseyePost different from other postcard or mail services?

This limited-time offer is perfect for anyone who’s been curious about direct mail but didn’t know where to start. With full customization, zero upfront cost (aside from shipping), and an easy-to-use platform, there’s never been a better time to give BirdseyePost a try.

📬 Get started with smarter direct mail today:⁠⁠ https://birdseyepost.com/⁠⁠

Transcript: 

Hey everyone, welcome back to the BirdseyePost podcast!  

Or, well, actually, this is kind of a bonus episode, isn't it, Sammy?  

It totally is, Charlie! We, uh, we just had to pop back in really quickly because we’ve got some super exciting news, you know, something we, we just couldn’t wait for our regular scheduled programming to share.  

Yeah, I mean, this is, this is big. Like, really, really big news for, for all our listeners out there who’ve been thinking about getting into, you know, sending postcards, or maybe they’re already doing it and just, uh, need a, a serious upgrade.  

Exactly! So, okay, drumroll please. For a limited time only, BirdseyePost is offering 1000 free postcards on your very first order! Like, can you believe that, Charlie? A thousand!

A thousand! I mean, that’s not, that’s not like five, or ten, or even a hundred, you know? That’s a literal thousand postcards. And it’s, it’s not some kind of, like, hidden catch, right? It’s just, it’s just free.  

Nope, no catch at all, Charlie. This is, uh, genuinely for your very first order with us. We just, we really want to give everyone a chance to experience the quality, the ease, the just, the joy of sending a beautiful, personalized postcard through BirdseyePost.  

And, you know, when we say personalized, we really mean it. Like, you can upload your own photos, you can, you know, type your own messages, choose from different, uh, templates, if you want. It’s, it’s all super customizable.

Absolutely. Think about it. A thousand postcards. That’s enough to, like, send a thank you card to every single person you know, twice over. Or, um, you could use them for, you know, a small business, for a marketing campaign. Imagine the reach, the, the personal touch you could add there.  

 Oh, totally. I mean, if you run, like, a small Etsy shop, or, uh, you’re an artist, or even just, you know, wanting to connect with customers in a really tangible way, a postcard, it just, it stands out so much more than an email, you know? People actually keep them.

Episode 3 – The BirdseyePost Podcast: Direct mail for Customer Retention

Discover how SmartMailers™ are transforming direct mail marketing into a powerful customer retention machine. This episode breaks down how BirdseyePost’s SmartMailers™ use behavior-driven automation, hyper-personalization, and real-time tracking to help businesses of all sizes cut through the digital clutter and connect with customers in a meaningful, measurable way.

What you’ll learn in this episode:

• How SmartMailers™ send automated postcards triggered by actions like abandoned carts on Shopify

• Why personalized features like SmartMaps (dynamic store-locator maps) drive more foot traffic and engagement

• How SnapCapture’s unique QR-code technology captures and syncs lead data instantly with your CRM or email platform

• Tips for integrating SmartMailers™ alongside email and social campaigns to boost conversions

• Best practices for designing clear calls-to-action that maximize ROI
Common questions answered in this episode:

• What exactly are SmartMailers™ and how do they work?

• How can I measure direct mail engagement just like I do with digital ads?

• What makes SmartMaps™ and SnapCapture™ so effective for personalization?

• How does BirdseyePost integrate with Shopify and Klaviyo for seamless automation?
If you’re ready to elevate your marketing strategy with automated, data-driven direct mail, start your first SmartMailer™ campaign and see how easy customer retention can be.

📬 Get started with smarter direct mail today:⁠⁠ https://birdseyepost.com/⁠⁠

💡 Learn more in our documentation: https://birdseyepost.com/support/docs/retention-smartmailers

Transcript: 

Hey, everyone. Today we're talking about a game-changing tool for modern businesses that want to acquire more customers with less effort. It's innovative, targeted, and incredibly effective. We're talking about SmartMailers.

Exactly. If you're struggling to stand out in today's digital noise or looking for a smarter way to connect with your audience, you'll want to stick around. We're going to break down how smart mailers work, why they're so effective, and how BirdsEye Post is making direct mail accessible for businesses of all sizes. By the end of this episode, you'll know exactly how to incorporate smart mailers into your marketing strategy to boost customer acquisition.

Great question. Smart mailers are automated behavior-driven postcards that are triggered in real time based on specific customer actions. For example, say someone abandons their shopping cart on your Shopify store. A smart mailer will automatically send that person a personalized postcard reminding them to complete their purchase.

Exactly. And the unique thing about smart mailers is how personal and tangible they feel. They cut through the digital clutter, landing directly in your customer's hands. Plus, they're completely measurable, so you can track engagement and ROI just like you would with digital ads.

For one, they allow hyper-targeted marketing. You can send postcards tailored to individual customers with personalized offers based on their behavior or preferences. That level of specificity is incredibly powerful.

Another big advantage is ease of use, especially if you're using a platform like BirdseyePost, which handles everything from design to printing to shipping.

And don't forget personalization. With BirdseyePost, you can customize postcards with features like SmartMaps™, which show the recipient's nearest store location, or SnapCapture™, which tracks real-time engagement when someone scans the postcard's QR code.

Episode 2 – The BirdseyePost Podcast: Direct mail for QSRs and Restaurants.

Get ready to unlock the secret to selling out your limited-edition menu items in record time. This episode of the BirdseyePost podcast reveals how quick-service restaurants and full-service eateries can harness the power of scarcity marketing to build buzz, drive foot traffic, and boost sales. You’ll hear why limited-time offers create urgency, how targeted location-based advertising amplifies your message, and why BirdseyePost is the perfect tool to put your promos in front of hungry, high intent customers.

Topics we cover:

• The psychology behind limited-time offers in restaurant marketing

• How BirdseyePost’s location-based ads and real-time targeting work for QSRs and local cafés

• Crafting irresistible calls to action that convert ad views into in-store visits

• Tracking ROI: from ad impressions and click-throughs to point-of-sale sales data

• Cost-effective campaign strategies for small and midsize restaurants

• Dynamic campaign tweaks based on time of day, weather, and local events

Common questions answered in this episode:

• What makes limited-edition menu launches so effective?

• How can BirdseyePost help my restaurant reach the right audience nearby?

• What metrics and integrations let me measure true foot-traffic ROI?

• Is precise, targeted advertising affordable for smaller restaurants?

• How do I adjust campaigns on the fly to maximize impact?

Ready to see your next limited-time offer sell out? Visit BirdseyePost.com to request a demo and start turning scarcity into sales.

📬 Get started with smarter direct mail today:⁠⁠ https://birdseyepost.com/⁠

⁠💡 Learn more about how BirdseyePost can help your QSR or Restaurant: https://birdseyepost.com/qsr-restaurants 

Transcript: Hello and welcome to the BirdseyePost podcast, the show where we explore innovative ways for businesses to connect with their local communities!  Hey everyone, Charlie here, super glad to be back with you all. And of course, with the one and only Sammy!  That's me! Today, Charlie and I are diving into a super tasty topic. We're talking about how restaurants, and especially those quick-service spots, can seriously boost their business by promoting limited-edition menu items.  

Mhmm, those limited time offers. Everyone loves them. It's all about creating that buzz and getting more customers through the door, right? And we're gonna explore how BirdseyePost can be the perfect tool to make that happen.  

Exactly! We'll be showing you how to use BirdseyePost to get those limited-time offers in front of the right eyeballs, drive foot traffic, and ultimately, watch those sales soar. So buckle up, grab a snack, and let’s get started!

Alright, so let's kick things off by talking about why limited-time offers are just, like, so effective in the first place. What’s the deal?  

Well, Sammy, it's all about psychology, really. People are naturally drawn to things that are scarce, you know? When a restaurant announces a limited-time item, it immediately creates a sense of urgency. It's like, "Oh man, I gotta try this before it's gone!"  

Yeah, it's the whole fear of missing out, FOMO is very real. Restaurants are basically playing on that. It's not just about the food, it's about the experience, and the exclusivity, you know?  

Exactly! And LTOs are a fantastic way to create excitement around your brand. Think about it, a new, interesting item on the menu is a great conversation starter. People are gonna talk about it with their friends, post about it on social media, all that good stuff.

 Absolutely. Plus, it's a chance for restaurants to get creative and experiment with new flavors or concepts without committing long-term. It's like a low-risk way to test the waters and see what resonates with their customers.

Episode 1 – The BirdseyePost Podcast: Direct mail made easy in a digital-first world

Join the very first episode of the BirdseyePost Podcast, where we unpack how BirdseyePost is building a game-changing direct mail marketing platform with automation, personalization, and real-time engagement tracking. Whether you’re a small business owner or a seasoned marketer, you’ll walk away with actionable insights to connect smarter and faster with your audience.

What you’ll learn in this episode:

How BirdseyePost transforms direct mail into an automated, measurable channel - design, print, ship, and track everything from one platform

• Why personalized postcards with dynamic SmartMaps drive more foot traffic and local engagement

• How SnapCapture’s unique QR-code technology captures leads and syncs directly with your CRM

• Ways to set up behavior-triggered SmartMailers for abandoned carts, birthday offers, win-backs, and more

Common questions answered in this podcast:

• What exactly is BirdseyePost, and how does it differ from traditional direct mail?

• How affordable are personalized postcards?

• Can I track who scanned my mailer and when?

• How do I automate postcards based on customer behavior in Shopify or other platforms?

Tune in now to learn how to combine the trust-building power of physical mail with the precision of digital marketing and see firsthand how BirdseyePost can boost your ROI, retention, and new customer acquisition.

📬 Get started with smarter direct mail today:⁠ https://birdseyepost.com/⁠

💡 Learn more in our Documentation:⁠https://birdseyepost.com/support/docs/introduction⁠ 

Transcript: Hi everyone, and welcome to the very first episode of the BirdseyePost Podcast, where we talk all things marketing, innovation, and the power of direct mail in a digital-first world! I’m Charlie, your co-host and a marketer obsessed with simplifying complex solutions for businesses like yours.

And I’m Sammy, the other half of this dynamic duo. Together, we’ll guide you through some seriously cool ways BirdseyePost is re-imagining direct mail marketing so you can connect with your customers faster and smarter.

Today, we’re talking about BirdseyePost itself. Specifically, how this platform is changing the way businesses approach direct mail. From personalized postcards to real-time engagement tracking, we want to share how you can transform your marketing campaigns with BirdseyePost.

Stick with us, because whether you’re a small business trying to stand out or a savvy marketer looking for a new tool, you’ll walk away with actionable insights that’ll make a huge difference.

"BirdseyePost: Direct mail made easy!"

Hi everyone, and welcome to the very first episode of the BirdseyePost Podcast, where we talk all things marketing, innovation, and the power of direct mail in a digital-first world! I’m Charlie, your co-host and a marketer obsessed with simplifying complex solutions for businesses like yours.

And I’m Sammy, the other half of this dynamic duo. Together, we’ll guide you through some seriously cool ways BirdseyePost is re-imagining direct mail marketing so you can connect with your customers faster and smarter.

Today, we’re talking about BirdseyePost itself. Specifically, how this platform is changing the way businesses approach direct mail. From personalized postcards to real-time engagement tracking, we want to share how you can transform your marketing campaigns with BirdseyePost.

Stick with us, because whether you’re a small business trying to stand out or a savvy marketer looking for a new tool, you’ll walk away with actionable insights that’ll make a huge difference.

Alright, Sammy, shall we start with the basics? BirdseyePost is a full-service direct mail marketing platform. It allows you to design, print, ship, and track your campaigns all on one seamless platform...