In this episode: how doubts from investors and peers fueled one entrepreneur to co-found a company that changed the way companies manage their energy use — and landed him in the Supreme Court.

The Birth (and Near Death) of Demand Response

Illuminators is a show about the people and the forces transforming the business of energy. 

Businesses and industries regularly face sweeping transitions. Those transitions are now getting more frequent and volatile as technology cycles speed up.

We'll tell stories about how businesses or industries have managed disruption throughout history. This show will help energy experts learn from the wider world of business, and help business learn about the unique world of energy.

Business

Technology

Marketing

Management

Illuminators is a show about the people and the forces transforming the business of energy. Businesses and industries regularly face sweeping transitions. Those transitions are now getting more frequent and volatile as technology cycles speed up. We'll tell stories about how businesses or industries have managed disruption throughout history. This show will help energy experts learn from the wider world of business, and help business learn about the unique world of energy.

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The Birth (and Near Death) of Demand Response

The Birth (and Near Death) of Demand Response