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The importance of building a playbook, have a framework and gain credibility amongst your team.
Anthony Zhang:
"Learn about your people if you're coming into an organization or adopting a sales team, learn about your people don't just come in and start putting things in place."
"I think, regardless of the industry that you're in, the first thing you always want to do is make sure there's a playbook."
Find out more about the interview and topic on venturemastery.co:
https://www.venturemastery.co/interviews/the-birth-of-a-sales-guru-the-importance-of-value-based-selling-from-cold-calling-to-right-use-of-cadence-and-sequence-as-well-as-leadership-advice-for-sales-reps/
The importance of building a playbook, have a framework and gain credibility amongst your team.
Anthony Zhang:
"Learn about your people if you're coming into an organization or adopting a sales team, learn about your people don't just come in and start putting things in place."
"I think, regardless of the industry that you're in, the first thing you always want to do is make sure there's a playbook."
Find out more about the interview and topic on venturemastery.co:
https://www.venturemastery.co/interviews/the-birth-of-a-sales-guru-the-importance-of-value-based-selling-from-cold-calling-to-right-use-of-cadence-and-sequence-as-well-as-leadership-advice-for-sales-reps/