In a journey from the brewing industry, to becoming a pioneer of industrial data solutions, Richard Jeffers (Founder and MD, RS Industria) joins us on an episode of The Insiders to share his insights on:

• Navigating complex sales cycles
• The power of the RS brand
• Contrasting product vs solution selling
• Addressing strategic alignment issues

“You’ve got to have an intimate understanding of the customers jobs, pains and gains. Make sure that your solution is addressing those, and not just turning up and talking about….stuff.” – Richard Jeffers.

Richard shares his experience – plus actionable insights – alongside host Richard Lane, Co-Founder and CCO of revenue acceleration agency, durhamlane.

Want to chat about anything we've covered in this episode, or feature on the show? Contact us at [email protected]