Throughout the Aughts, craft beer's popularity rose roughly in tandem with social media, and in 2010, the two would collide at Northern California's Russian River Brewing Co. Husband-and-wife team Vince and Natalie Cilurzo opened the taproom one wintry Saturday expecting a low-key day slinging pints and growlers of their triple India pale ale, Pliny the Younger, but what they got instead was one of the first major examples of the craft beer industry's online-ratings hype machine. Joining Taplines is Natalie Cilurzo herself to tell us all about that fateful February when Russian River's fortunes changed for the better—and craft brewing's semi-notorious "line culture" was born. Don't forget to like, review, and subscribe!

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