Have you ever stopped to think 'where did influencers come from'? This episode delves into a slice of PR history where Katie recounts how influencers came to be and how we've now found ourselves in an age of sponsored posts and the #ad. The episode of In VOGUE: The 2000s that Katie references in this episode is linked here: https://open.spotify.com/episode/4QRtd20WDNAX1C37iXscxt <hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

Have you ever stopped to think 'where did influencers come from'? This episode delves into a slice of PR history where Katie recounts how influencers came to be and how we've now found ourselves in an age of sponsored posts and the #ad. The episode of In VOGUE: The 2000s that Katie references in this episode is linked here: https://open.spotify.com/episode/4QRtd20WDNAX1C37iXscxt Hosted on Acast. See acast.com/privacy for more information.

Have you ever stopped to think 'where did influencers come from'? This episode delves into a slice of PR history where Katie recounts how influencers came to be and how we've now found ourselves in an age of sponsored posts and the #ad. The episode of In VOGUE: The 2000s that Katie references in this episode is linked here: https://open.spotify.com/episode/4QRtd20WDNAX1C37iXscxt Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer">acast.com/privacy</a> for more information.

The Birth of the Influencer

Hello, you're through to the PR Department. Your host, Katie Braden, is the founder &amp; director of Katie Braden PR, a freelance PR consultancy which has been operating in the Beauty sector for the last 6 years.The PR Department podcast is for anyone interested in taking a peak behind the curtain of an otherwise closed off industry and discussing life from a PR's perspective.Join Katie for bi-weekly episodes.<hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

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Hello, you're through to the PR Department. Your host, Katie Braden, is the founder & director of Katie Braden PR, a freelance PR consultancy which has been operating in the Beauty sector for the last 6 years. The PR Department podcast is for anyone interested in taking a peak behind the curtain of an otherwise closed off industry and discussing life from a PR's perspective. Join Katie for bi-weekly episodes. Hosted on Acast. See acast.com/privacy for more information.

Hello, you're through to the PR Department. Your host, Katie Braden, is the founder &amp; director of Katie Braden PR, a freelance PR consultancy which has been operating in the Beauty sector for the last 6 years.The PR Department podcast is for anyone interested in taking a peak behind the curtain of an otherwise closed off industry and discussing life from a PR's perspective.Join Katie for bi-weekly episodes. Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer">acast.com/privacy</a> for more information.

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The Birth of the Influencer

The Birth of the Influencer